Responsibilities :
- Develop brand-specific marketing strategies, planning marketing campaigns, and managing marketing communications
- Eavluate and improve assigned-brand strategies
- Manage client relationships, oversee marketing staffs, and ensure that brand message remains consistent across all channels
- Determine which platforms to advertise on and adapt campaigns accordingly
- Gather marketing campaign data, evaluate the impact of strategies, and report the results
- Develop custom marketing and advertising strategies, creating designs/layouts of media in stores, writing pitches and blog posts to various audiences, as well as making decisions about the cost associated with branding
- Manage relationships with influencer, journalists, or other relevant parties to ensure brand consistency across multiple channels
- Manage all marketing campaign communications and establish strong partner networks
- Monitor marketing trends as well as keep an eye on competitive brands in the marketplace so they can stay ahead of competitions
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor product distribution and consumer reactions
